After the Brand Research and Analysis was complete, it was clear that the “Chateaux Software” name implied that Chateaux had software for sale, but that is not the case.
Chateaux is a technology professional services firm. So, a (slight) name change was in order, along with a modified logo design and new typeface sets.
Understanding that trade conferences, dinners and other social events are core venues for Chateaux where the smart phone that rules the day, it was vital that folks interested in Chateaux should be able to view capabilities immediately and with ease.
Therefore, a new, sleek responsive design was an obvious mandate, but keeping the original customized images was a key requirement that would help to minimize rework. And so, the Stormhold team created a color theme that hued to that of the original site, but extended the color characteristics to play well with newer devices.
Robust usability testing on numerous platforms, ensuring a consistent experience, was a must. The Stormhold team used every trick and tool to give the site a great experience across all devices and browsers.
Finally, implementing a Content Management System (CMS) was a key foundational strategy. Previously, Chateaux utilized a CMS for its blog, but that was it, and all other content on the site (job posts, services pages, case studies) was coded and maintained manually, and as an IT responsibility, this was a significant bottleneck.