In today’s competitive world, it’s no longer enough to only be doing traditional marketing methods. As more and more people in a variety of generations are becoming so heavily reliant upon Google (or other search engines) for information, it’s imperative to have an online presence. You want to be in [...]
Improving Search Engine Optimization (SEO) is important because it makes your website appear more prominently in search engine rankings for the most relevant terms. Great SEO helps websites see improved traffic, a reduced bounce rate, and higher conversions. What is SEO? Webopedia defines SEO as, “a methodology of strategies, techniques [...]
In Part 1, I covered the first three stages of the customer journey. Now I will discuss the last three stages of the customer journey, which includes Pre-Purchase, Purchase, and Post-Purchase. A lot of you may wonder, what is the purpose of splitting up “Purchasing” into such granularity? Well, I’ll [...]
What was the last thing you Googled? Do you remember? Was it a question you had while talking with a friend or coworker this morning over coffee? How did you figure out the answer? You probably quickly pulled out your smartphone and typed it into Google, right? You’re among friends: [...]
As a millennial, I experienced the exponential growth of technology at the forefront and continue to be amazed. If you sit down and really ponder about the incredible progress that has been made in a matter of a decade, it’s quite breathtaking. That being said, the question I frequently ask [...]
