What do Kayla Itsines, Brian Kelly, Danielle Bernstein, and PewDiePie all have in common? Each of these non-celebrities have made a living out of being an influencer in their respective industries. With the help of social media, these individuals and hundreds of more like them are getting paid to endorse [...]
Content marketing is a great way to start getting a larger quantity of high-quality leads. If you don't currently have a set content strategy for your business, let this guide help you to understand a little bit more about what is involved with content marketing. If you're looking to add [...]
In today’s competitive world, it’s no longer enough to only be doing traditional marketing methods. As more and more people in a variety of generations are becoming so heavily reliant upon Google (or other search engines) for information, it’s imperative to have an online presence. You want to be in [...]
Pinterest is often thought of as a social media platform that people go on to plan their weddings, find recipes, or look for style inspiration. If your business is outside of those industries, you’re probably thinking that this platform isn’t for your business. Here’s why you should change your mind [...]
Has anyone ever asked you to “Google” a topic to get more information? How about if you need a “Kleenex”? Most people would agree that they’ve heard this in conversation before; however, notice how you’ve likely never been asked to “Bing” a topic or if you’d like a “Puffs” [...]
Improving Search Engine Optimization (SEO) is important because it makes your website appear more prominently in search engine rankings for the most relevant terms. Great SEO helps websites see improved traffic, a reduced bounce rate, and higher conversions. What is SEO? Webopedia defines SEO as, “a methodology of strategies, techniques [...]
So let me start off by saying this is not so much a technology post but more of a fun-times-in-the-office kind of post. That being said, I believe that this will be an intriguing read for all. First and foremost, I’m Japanese. Born and bred in the city streets of Tokyo. [...]
In Part 1, I covered the first three stages of the customer journey. Now I will discuss the last three stages of the customer journey, which includes Pre-Purchase, Purchase, and Post-Purchase. A lot of you may wonder, what is the purpose of splitting up “Purchasing” into such granularity? Well, I’ll [...]
What was the last thing you Googled? Do you remember? Was it a question you had while talking with a friend or coworker this morning over coffee? How did you figure out the answer? You probably quickly pulled out your smartphone and typed it into Google, right? You’re among friends: [...]
As a millennial, I experienced the exponential growth of technology at the forefront and continue to be amazed. If you sit down and really ponder about the incredible progress that has been made in a matter of a decade, it’s quite breathtaking. That being said, the question I frequently ask [...]
