Stormhold was excited to modernize the HMG site and make it easier for business users and website visitors to use.
For this project, we determined that Sitefinity CMS was the best solution for HMG’s needs as a mid-size enterprise looking for a mobile responsive website that would accommodate the needs of their marketing department and other contributors.
To migrate from their old custom-built CMS, we encountered that much of the data and content was not easily exportable. Much of the content (articles, white papers, photos) needed to be manually exported (copy and paste).
It was important to move from the old CMS system because as they added more info, the inevitable migration to a more-dynamic CMS would become more and more difficult; they were digging a deeper hole.
Additionally, images needed to be updated and brought up to current web standards. Headshots, article photos, photos from events, all needed to be redone with images at different sizes and resolutions. Quite the undertaking for a website of this size!
Now, any content can be easily exported.
Improved Content Organization
HMG produces a lot of content, but it was difficult to find. There wasn’t a clear path to get to certain types of content, and as a result, great articles weren’t getting the traffic they could. Stormhold’s Sitefinity implementation improved the way HMG’s content is organized on their website.
We created a homepage where very specific forms of content are organized categorically, consolidated their content feed, and clarified ambiguities in old naming conventions.
Additionally, as visitors click through the site it will show more specific results based on categories and tags the visitor was browsing.
Before implementing Sitefinity, their data was scattered and disorganized. After adding data like tags, categories, and custom data fields, HMG’s content is connected in a big web where content, articles, videos, company data and employees are all linked.
Video content has become some of the most effective in the digital marketing world today. HMG used to upload their videos to Vimeo and embed into their site; Sitefinity CMS can host video, giving HMG increased control over analytics, access permissions, easy for authors to upload to site directly.
We improved the website’s SEO and within the first month, saw the website traffic increase by 40%! We began improving their SEO by answering questions like: what kind of content is this; where do you want to show it; how do you want to tag it in a way that users will understand?
Content is now displayed with fresh news pieces on the homepage where search engines and users are able to find it.
Stormhold organically improved optimization in adding relevant data fields for business uses to put in alternate text and metadata. The site structure and adherence to modern code (latest code standards) makes a big difference. The Sitefinity solution allows makes it easy to adhere to best practices.